Advertising Skills Certification Test Guru 100%
What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
a Critical brand identity recall
b Critical brand awareness recall
c Brand franchise
d Default brand inclination
The Research and Planning Department of an advertising firm works collectively with the _____.
a production team
b creative team
c media
d accounts team
In the terminology of advertising, 'Standard Agency Protocol' means:
a How an agency likes to operate
b How an agency likes to communicate
c How an agency likes to be perceived
d How an agency likes to make sales
Where are the Press Kits used as a promotional activity?
a At a press conference
b In bulletin boards
c In radio announcements
d In brochures
The higher the __________of a brand, company, celebrity or television show, the more highly regarded will be its appeal and familiarity.
a P score
b S score
c Q score
d M score
When in a film, the main character is shown using an item of a definite brand, what kind of advertising is being used?
a Wallpaper
b White label
c Brand enforced
d Covert
What does the term 'Buckslip' in direct mail packages mean?
a A slip of paper in credit card bills
b The main copy in the ad
c A copy that points short, concise sales points
d None of the above
________is an ad about an ad.
a Pseudo advertising
b Meta advertising
c Self advertising
d Recursive advertising
What information does a strategic brief contain?
a Current beliefs of the consumers about the products
b Information on the competitor and the appropriate format
c A hypothesis of the strategic actions to be taken
d All of the above
Which of the following is true about infomercials?
a They help to create brand awareness only
b They are targeted to trigger an impulse purchase
c They rely heavily on testimonials
d They help to supplement sales of leading brands
In which kind of advertising is consumer generated content incorporated?
a Involvement marketing
b Affinity marketing
c Communal marketing
d Personal story marketing
What does Pro Bono Work mean in advertising?
a Providing services with minimal charges
b Providing services with a high amount of profit
c Providing services with maximum charges
d Providing services free of cost
What does a campaign mean?
a A series of ads that follow the same strategy or objective
b A series of ads presented to the high tech clients only
c A term used frequently in direct mail packages
d None of the above
The tag line of Domino's Pizza says, "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free."
This Tag line is conveying The _________ of Domino's Pizza.
a Unique selling proposition
b Unique perceived benefit
c Point of difference
An Ad in the Island position of a newspaper is on the editorial page.
a True
b False
Which of the following options refers to last minute advertising?
a Remnant advertising
b Covert advertising
c Public service advertising
d Surrogate advertising
Copywriters are people who read, write and create ______.
a songs
b dialogues
c advertisements
d All of the above
Which words can be seen at the bottom of a Pro Bono ad?
a Ad Caption
b Ad Corporate
c Ad Council
d Ad Community
A showcase of the copywriter's work or collection of sample advertisements is known as.
a brochure
b commercial
c portfolio
d write-up
If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.
a Brand recall share
b Brand share
c Mind share
d Mind market
The agency that specializes in mail packages, postcards and other mailing items is known as a/an_____.
a interactive agency
b in- house agency
c technical agency
d direct agency
In 1950s, they were known as 'slogans'. What are they now known as?
a Catchphrase
b Marketing line
c Trademark line
d Tagline
A copywriter working for a single client is said to be part of a/an __________.
a interactive agency
b retail agency
c in-house agency
d general agency
In advertising a short, introductory headline above the main headline but in smaller type is called:
a Leading title
b Overline/Eyebrow
c Pre-heading
d Leading headline
What does "spec" mean in advertising?
a t means work that is done for a client without a contract or job order
b It means work that has been produced in the media
c It means work that has been approved by the media
d It means work that has been copied from some source
What does a 'Spot' mean in advertising?
a Radio/Television advertisements
b Fashion advertisements
c Business advertisements
d Consumer durable advertisements.
When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
a health care agency
b retail agency
c interactive agency
d promotional agency
Advertising Skills Certification Test Guru 2020