Linkedin Google Analytics Assessment Test

What is the hierarchy of a Google Analytics account?

Account > Property > Organization > Views
Organization > Account > Property > Views
Organization > Property > Account > Views
Account > Organization > Property > Views

What feature do you configure if you you want to track transactions, order values, shopping cart behavior, and product performance?

ROAS (Return On Ad Spend)

What is an example of data you cannot track in Google Analytics?

page speed score
return on advertising spend
precise user latitude/longitude data
time on site

What allows you to specify the steps your traffic is expected to take to reach your goal?


If you create a new user at the property level, what does the user inherit access to?

all the views of that property
all the accounts in the organization
Nothing—each permission must be set manually.
all the properties in the account

Of the following segments, which represents the highest-value audience?

users who converted
sessions with a >80% bounce rate
all multisession users
sessions with 0 goal completions

If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?

Technology > Browser & OS
Site Speed > Page Timings
Mobile > Devices
Behavior > Engagement

You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?

Hit: Download
Event: Sample Tone
Content: Music

Category: Music
Action: Download
Label: Sample Tone

Category: Download
Event: Music
Label: Sample Tone

Hit: Music
Event: Download
Content: Sample Tone

You want to classify people who join your newsletter with a custom dimension for "Newsletter Subscribers." What is the appropriate scope to apply to this custom dimension?


You want to track and using a single property. What must be set up?

custom dimensions
Google Tag Manager
Include and Exclude filters
cross-domain tracking

What must be configured in order for Google Analytics to capture data?

User-ID feature
Analytics tracking code
UTM parameters
Google Tag Manager

To email a notification whenever a goal is completed, what do you configure?

custom alerts
shared assets
scheduled emails
shared reports

If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?

Publisher Referrers
Network Referrals
Cohort Analysis

You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?

Use a filter.
Create a new view.
This is not possible.
Use a secondary dimension.

Which report would help you measure the value of your social media efforts?

Social > Conversions
Goals > Reverse Goal Path
Goals > Smart Goals
Campaigns > Cost Analysis

If you are collecting campaign data, which report shows the results?

Acquisition > Campaigns > All Campaigns
Audience > Custom > Custom Variables
Conversions > Goals > Overview
Behavior > Events > Overview

What is an example of a metric?


What are the icons highlighted below used for?

to change the way the data table is displayed
to adjust the date range
to compare data to previous periods
to assign secondary dimensions

A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?


If you wanted to verify Google Analytics was working immediately after installation, which report would you review?

Acquisition > Overview
Realtime > Overview
Behavior > Behavior Flow
Audience > Active Users

Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?

Google Analytics Debugger
Google Keep
Click & Test
Express UTM

If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?

a low page score
a low bounce rate
a high page score
a high bounce rate

What does this represent inside of Google Analytics?

report tab
data header

In the following URL, what channel grouping is traffic assigned to?

Organic Search
Paid Search

What is the relationship between an event and an event goal?

An event goal must be created in order to track events.
Nothing, an event is another name for event goal.
An event is captured per user; an event goal is captured per session.
An event is a user interaction; an event goal is triggered by a selected event.

When configuring the global site tag, where in the HTML should it be placed?

directly before the </head> tag
directly after the <head> tag
directly after the <body> tag
directly before the </body> tag

Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL?

Configure calculated metrics.
Use a custom import.
This functionality is not possible.
Create a search-and-replace filter.

What is this report an example of?

cohort analysis
funnel visualization
user flow

You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?

Remove the tag.
Move the tag to just before </head>.
Keep the tag.
Move the tag to just before </body>.

How do you review the revenue and conversion rate between your traffic sources?

Create two segments, one for revenue and one for conversion rate, and then review Acquisition > All Traffic.
View Ecommerce > Overview and toggle Traffic Sources in the Explorer tab.
Create two segments, one for revenue and one for conversion rate, and then review Conversions > Ecommerce.
Go to All Traffic > Source Medium and set eCommerce in the Conversions menu.

Which calculated metric would return average events per user?

{{Total Events}} / {{Users}}
Type: Float

{{Goals}} / {{Users}}
Type: Percentage

{{Goals}} / {{Users}}
Type: Float

{{Total Events}} / {{Users}}
Type: Percentage

What report helps you understand how many days it takes from the time a user first visits to the time the user converts?

Assisted Conversions
Time Lag
Path Length
Shopping Behavior

What is a best practice after launching a major change to your home page?

Create a new filter.
Create an annotation.
Create a new view.
Create a new property.

You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

equals to /thanks
begins with /thanks
equals to /thanks?uid=
regular expression /thanks[a-z]

You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

Admin > Views > View Settings
Admin > Account > Change History
Admin > Views > Annotations
Admin > Account > User Management

Your website has a logged-in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?

cross-domain tracking
session unification

What are these examples of?

affinity categories
custom audiences

If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

Audience > Behavior > Engagement
Realtime > Traffic Sources
Acquisition > All Traffic > Referrals
Acquisition > All Traffic > Channels

Where can you check the status of your tracking code?

Admin > Tracking Info > Tracking Code
Customization > Settings > Tracking Code
Customization > Property > Tracking
Admin > Property Settings

What feature do you use to capture how many times a button was pressed?

action tracking
click handler
event tracking

Which step in this funnel had the largest percentage of exits?

Billing and Shipping
There are no exits.

What can you use as the basis for remarketing within Google Ads?


If you want to exclude traffic to your website from people on your company network, what do you create?

a filter to exclude traffic to the hostname
a segment to exclude traffic to the hostname
a segment to exclude traffic from IP addresses
a filter to exclude traffic from IP addresses

You are running Google Ads and want to automatically track ad performance within Google Analytics. What feature do you enable?

ad serving
advertising features
API link

What is an example of a property in Google Analytics?

custom report

By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?

two pageviews for /contact/
one pageview for /contact/ and one pageview for /CONTACT/
An error will be present, as a filter must be created to support this use case.
two pageviews for /CONTACT/

What is the hierarchy between sessions, users, and hits?

User > Session > Hit
Session > Hit > User
Session > User > Hit
User > Hit > Session

Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?


Where could you analyze the conversion paths users followed across various marketing channels?

Conversions > Goals > Reverse Goal Path
Conversions > Goals > Funnel Visualization
Behavior > Behavior Flow
Conversions > Multi-Channel Funnels

What does Google Analytics add to the first-party cookie to differentiate new from returning visitors?What does Google Analytics add to the first-party cookie to differentiate new from returning visitors?

an HTTP requestan HTTP request
a randomly generated client IDa randomly generated client ID
a 1x1 tracking pixela 1x1 tracking pixel
a SessionStorage object

It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?

1. Set Date Range to Last 30 Days.
2. Visit Behavior > Site Content > All Pages.

1. Set Date Range to Last 30 Days.
2. Visit Behavior > Site Content > Content Drilldown.

1. Set Date Range to Last Month.
2. Visit Behavior > Site Content > Content Drilldown.

1. Set Date Range to Last Month.
2. Visit Behavior > Site Content > All Pages.

This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?

Sort Type: Absolute Change
Toggle Comparison View
Sort Type: Weighted Sort
Use Table Filter

What channel receives attribution if no traffic source data is available?

Organic Search

Which is an example of a micro goal?

signing up for an account after clicking an ad
playing a video before signing up
buying a product after reading an email
filling out a contact form after reading a social post

What parameter should you use if you were tracking different versions of an ad?


The tracking ID contains a string that follows this format: UA-XXXXXX-Y. What does the -Y refer to?

the property number
the account number
the view number
It is random.

If a user fills in a contact form and provides an email address, which report would contain that information?

Behavior > Events > Overview
Acquisition > Social > Form Submissions
Acquisition > Social > Users Flow
No report contains this information.

If you want to quickly see what days and times were most popular for visiting your site, what do you do?

Go to Home > Users by time of day (Widget)
Go to the report at Audience > Cohort Analysis and toggle By Day.
Go to Behavior > Engagement and toggle Hourly.
Create a pivot table by Hour on Site Content > All Pages.

If your site does not attribute transactions to the original source, but instead shows all transactions attributed to your payment processor (for example Stripe, PayPal, or Square), how do you remedy this issue?

Switch to Enhanced Ecommerce.
Use a search-and-replace filter.
Create a referral exclusion.
Add gtag.js to Paypal tags.

What do you use to compare three dimensions?

performance table
custom reports
Explorer panel
relational table

Is it possible to measure how far someone scrolls on a page using Google Analytics? If so, how?

yes, with a calculated metric
yes, by viewing in-page analytics
yes, with event tracking
no, not possible

Linkedin Google Analytics Assessment Test 2021