Google AdWords Тест Upwork

You're managing an adwords campaign for a hotel in Portugal, and you need to understand how hotels in Portugal compare to your property. Check all that apply:
Note: There may be more than one right answer.

Benchmark by Location
Benchmark by vertical
Compare hotels that receive the same or similar levels of traffic
See specific revenue reports from the past 30 days and compare it to your property
Review the average session duration

What are the main benefits of attribution modeling?

It is a way to reach customers earlier on in the sales process
It is a way to understand how people are searching for what your company is selling
It is a way to better understand how your ads are performing and where customers are clicking
Answers 1 & 3
Answers 1, 2 and 3

You’re now handling multiple accounts within Adwords that represent hundreds of Keywords. What are some of the strategies you could employ to manage the workload:

Target cost-per-acquisition (CPA)
Target return on ad spend (ROAS)
Maximize Clicks
Target outranking share
All of the above

Your client, a helicopter skiing resort in British Columbia, Canada, finds that their current campaign is too broad. Which long-tail keyword strategy could be employed to help them get in front of their customer base?

Tell your client that they’ll never make the top search since “skiing” is such a competitive search term
Advise your client to focus on “British Columbia” as it is more specific
Advise your client to focus on “Helicopter Skiing in British Columbia” as it is more specific
Advise your client to focus on “Helicopter Skiing Resorts in Canada” as it is most specific

After running the report, you discover that your competitors are clicking through your ad budget. Select all that apply.
Note: There may be more than one right answer.

Go click on their ads
Adwords monitors the situation and you may be eligible for a rebate on your ad spend
Authorise your verified sites to display ads
Report the issue to the Traffic Quality Team at Adwords
Use a 3rd party site to block unwanted URLs

 In most cases, seller ratings only show when a business has how many unique reviews and a composite rating of at least how many stars?

120 and 3.5
100 and 3.5
150 and 3.5
150 and 2.5
150 and 5.5

What are the advantages of google expanding their Text Ads? Check all that apply.

Two headline fields
A single, expanded description field
Two optional ”Path” fields, used in the ad’s display URL
A display URL that uses your final URL's domain
All of the Above

Which option cannot be found in shared library?

Audiences
Campaign negative keywords
Campaign placement exclusions
Smart bidding

Which Google campaign lets you show ads to people who’ve visited your website or used your mobile app?

Retargeting
Remarketing
Dynamic marketing
None of the above

What kind of list  lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors?

Retargeting list
Remarketing list
Re-audience list
None of the above

AdWords shows your extensions based on which of the following factors?

Ad rank
Ad position
Other extensions
Whether the extension(s) is(are) predicted to improve performance
All of the above

Which of the following are view types of data within Adwords Report Editor?

Table view
Line chart
Pie chart
Answers 1 and 2
Answers 1, 2 and 3

New keywords automatically get a Quality Score of how much?

10
" - "
1

You recently launched a mobile app and now you would like to increase user engagement and understand what's happening on the app. Check all that apply.

Track app engagement beyond the install
Set up a deep link that takes people to the add friends part of the app to encourage engagement
Drive app engagement with your messaging
It's too late, move on to the next big idea
Answers 1, 2 and 3

Which insights are readily available on the home tab?

Recommendations for increasing traffic by adding new keywords
Disabled keywords, ad groups, and/or campaigns
Good quality, but low traffic keywords
keywords below the first page bid
All of the above

The following are strategies and optimizations for remarketing lists for search ads.   Which one should not be included?

Use data
Bid on a new keyword
Tailor your ad text to your past site visitors
None of the above

“Bid Only” or “Target and Bid” are the only two available settings when remarketing lists to an ad group. Which of the two allows you to broaden keywords as well as adjust the bid and message for your audience?

Observation
Targeting
Both A and B
None of the above

You only have an English copy and you want to run a multilingual Adwords campaign. Which of the following applies?

No problem - adwords automatically translates the copy for both Adwords and Keywords
Adwords doesn't translate ads
Adwords will translate ads but not keywords
Adwords will not translate keywords nor ads
Adwords can translate based on the level of language difficulty

You have a $75 daily maximum and have automated the campaign. You want to receive a notification when spending hits $40.  Which option below will you need?

Use an automated rule to send an email alert when the campaign hits $60
Use an automated rule to send an email alert when the campaign hits $35
Use an automated rule to send an email alert when the campaign hits $40
Use an automated rule to send an email when the campaign hits $20
A&B

By default, AdWords campaigns are set to show ads at which times?

7am to 10pm
All days except Christmas and New Year
All days and all hours
All days and hours except for midnight

How do you raise your CPC bid up to 30%?

Enhanced CPC
Avg CPC
CPA
Increase your max CPC

If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.

     True
     False
     Neither

Seller ratings extension is available in US, AU, NZ, JP, Spain, and Germany.

     True
     False
     Neither

The following shows location extension except one?
WHich of the following does NOT show location extension?

     Search Network
     Google Maps
     Youtube
     Yahoo Network

Reviews extension will only include certain device, which one as following?
Reviews extensions only appear on which of the following device/s?

     Mobile
     Desktop
     Web
     All of the above

In most cases, seller ratings only show when a business has 120 unique reviews and a composite rating of 2.5 stars or higher.

     True
     False
     Neither

In most cases, seller ratings only show when a business has number of unique reviews and a composite rating of 3.5 stars or higher?

     100 unique reviews
     120 unique reviews
     130 unique reviews
     150 unique reviews

Seller ratings extension is available in US, UK, DE, FR, and JP.

     AU
     NL
     AT
     Both A and C
     Both A and B
     Both B and C

The following helps improve ad position except one?

     Increase your bid
     Increase Page Rank
     Improve ad quality
     Search Network

A unique phone number from Google that you can use in your ads to help track calls to your business?

     Local phone number
     Forwarding phone number
     Call extension number
     Geographical location

The following are all automated extensions except one?

     Consumer ratings
     Seller ratings
     Previous visits
     Seller Visits
     None of the above

Expanded text Ad have a headline limit of 25 characters?

     True
     False
     Neither

What will happen to the extra cost if Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set?

     Refund credit will automatically be applied to your account
     Rebate credit will automatically be applied to your account
     Overdelivery credit will automatically be applied to your account
     All of the above

The following won’t show on search result for the keyword “tennis shoes” on phrase match except one?

     Red leather tennis shoes
     Buy tennis shoes on sale
     Red tenis shoes
     None of the above

Which of the following will show on search results for the keyword [tennis shoes] on exact match?

     Red tennis shoes
     Buy tennis shoes
     Sale tennis shoes
     None of the above

If the keyword for phrase match is tennis shoes, all of the following searches will show except one?

     Red leather tennis shoes
     Buy tennis shoes on sale
     Red tenis shoes
     None of the above

Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?

     20%
     30%
     10%
     15%
     5%

The most that you'll pay is what's minimally required to hold your ad position and any ad formats that are shown with your ad?

     ECPC
     CPC
     Actual CPC
     Avg. CPC

New keywords automatically get a Quality Score of 10.

     True
     False
     Neither

Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.

     True
     False
     Neither

What is the default setting for Adwords to show your ads?

     9 am – 5 pm
     8 am – 4 pm
     All day
     All of the above
     None of the above

What is the descriptive text called that can be added to your ad to help people learn more about what you have to offer?

     Dynamic structured snippets
     Consumer ratings
     Callout extensions
     Drive more traffic

Which automated bidding strategy below is not recommended for setting bid limits because it can restrict the Adwords automatic optimization

     Target CPA
     Target search page location
     Target outranking share
     Maximize clicks
     None of the above

Is the most you are willing to pay for a click on your ad?
How do you choose the most you are willing to pay for a click on your ad?

     ECPC
     CPA
     Max. CPC
     Max. PPC

How ECPC is different from Target CPA bidding?

     Has full freedom to setup your CPC bid for each auction
     Works with third-party bidding systems, even if they’re automating your bids
     Can be used with third-party bidding systems, but the same campaign cannot use another bidding solution simultaneously
     CPC bid to target conversions

All are automated bidding signals except one.

     Ad characteristics
     Browser
     Seasonality
     All of the above
     None of the above

Which automated bidding strategy allows you to set ad scheduling bid adjustments?
     Target ROAS
     Target CPA
     Maximize clicks
     Ad scheduling

Which keyword setting allows ads to show when someone searches using misspellings, synonyms, related searches and other relevant variations?

     Broad match
     Broad match modifier
     Broad match phrase
     All of the above
     None of the above

Which search shows ads that are an exact match or close variation of your keyword?

     Broad match
     Broad match modifie
     Broad match phrase
     All of the above

Is an automated extension type that showcases advertisers with high ratings?
What is an automated extension type that showcases advertisers with high ratings?

     Review
     Callout
     Seller ratings
     All of the above

Setting bid limits for target ROAS is recommended because it can restrict AdWords’ automatic optimization of your bid.

     True
     False
     Neither

Which factor/s do not determine your Quality Score?

     CTR
     Ad
     Landing page
     None of the above

The following can be found in Shared library except one?

     Audiences
     Bid strategies
     Budgets
     Business data
    Increase of 10%
    Decrease of 10%

Null Quality Scores, designated by "0" in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

     True
     False
     Neither
     2

If which of the following are setup, may actual CPC exceed your max?

     A) Bid Adjustment
     B) Target CPA
     C) Enhance CPC
     D) Both A and B
     E) Both A and C

Higher quality ads typically lead to average costs, 2nd page ad positions, and more SEO success.

     True
     False
     Neither

How to improve your chances of showing sitelinks?

     Keep sitelink text short
     Add the maximum amount of sitelinks
     Improve the Quality Score of your keywords
     All of the above

Showcase your business’s offerings in detail, so people can find what they want more quickly through your ad?

     Callout
     Seller ratings
     Consumer ratings
     None of the above

Which is NOT a type of bid estimate available in the Keywords tab to help you get your ads on the first page of search results when a search query matches your keyword exactly?

     First page bid estimate
     Top of page bid estimate
     First position bid estimate  
     Callout extensions
     None of the above

Is a bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget?

     Target search page location
     Target outranking share
     Target CPA
     None of the above

Which bidding strategy that gets you more visibility than other domains in search results?

     Target ROAS
     Target search page location
     Target outranking share
     All of the above

After reviewing your client's Adwords campaign, you notice certain cities are doing better than others. How would you adjust the bidding to be more effective?

Spend more money on the cities that are reporting poorly
Create an entirely new campaign specific to that targeted area
Increase bids in the areas that were converting well at a low cost per conversion
Decrease bids in the areas that were doing poorly
Answers 3 and 4

There has been a dramatic increase in clicks on a particular campaign.  Which report would give you insight into the metrics?

Campaigns->Dimensions->View->Convertible Clicks
Campaigns->Dimensions->View->Paid & Organic
Campaigns->Dimensions->View->Free Clicks
Campaigns->Dimensions->View->Top Movers
There is no specific report to pull for this metric

If ECPC is applied, your maximum CPC bid can increase for keywords that have, in particular, the potential to get more of what?

More impressions
More clicks
More conversions
None of the above

How do you showcase your business’ price offerings in detail, so that people can find what they want more quickly through your ad?

Callout
Seller ratings
Consumer ratings
None of the above

Which insights are readily available on the overview tab of the New Google Ads Interface?

Information about Demographics, Devices and Geographic Location of Clicks
Auction Insights Data
Most Shown Ads
New Search Words
All of the above

Google AdWords Тест Upwork 2019{jcomments off}