SEO Test Upwork

What should be the ideal value of a Title tag of an HTML document?
Using default titles
Title that has some relation to the content
Title that effectively communicate the topic
All of the above
None of the above

What will happen if the title tag is too long on Google search result?
Google will show alternative
Google will show only a portion
Google will show everything
None of the above

Does Google always use description meta tags on the search result?
Yes
No
Neither

It is best to use single title tag across all of the landing pages.
True
False
Neither

If the title tag is too long, Google will show only a portion of it in the search result.
True
False
Neither

Where are the title tags displayed?
First line of the search result
Top of the browser
Neither A or B
None of the above

Which attributes on search results give the best summary of a landing page?
Title Tag
URL
Description Tag
All of the above
None of the above

What will be the action if Google finds more than one canonical tag in your webpage?
Google will consider first canonical tag only and ignore all other canonical tags
Google will ignore all canonical tags
Google will consider only last canonical tag
Google will consider the canonical tag which has shorter url than others

Which one of the following can be used to resolve canonical issue on a website?
301 redirection
rel="canonical" tag
noindex meta tag in the non canonical copies
Anyone of the above
None of the above

Main role or responsibility of Canonical tag in SEO optimization.
Canonical tag provide clear indication to URL actually preferred
Canonical tag helps to avoid bad impact of content duplication problems
Canonical tag passes the same value as in 301 redirection (permanent 301 redirection)
All of the above

Keyword stuffing is
Overloading of keywords in the title tag of a webpage
Overloading of keywords in the content of a webpage
Both of the above
None of the above

What is keyword density and what is the formula for it?
From SEO point of view, keyword density will definitely help your content to stand out from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
From SEO point of view, it is service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
It is a method by which the user is redirected from an old page url to a new one.  It is a permanent redirect and it is also useful in directing link juice to new url from old url.
Where competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

________________ measures the distance between two keywords in the text.
Keyword Density
Keyword Proximity
Keyword Stemming
Keyword Difficulty

Inserting numerous keywords aimed at search engines is the best practice to rank high on search result.
True
False
Neither

What is the use of using keyword prominence?
Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages, It depends on the availability of the word, higher the word in a page more prominence/weight it will have.
The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.
The location is also very important of placing of the keywords in the individual HTML tags.
The tags like etc. can be used to contain the keywords that can increase the results according to the user’s point of view.
All of the above

Which of the following is the best keyword research technique?
Use search engines and find suggested relevant keywords ?
Type the keyword in search engine and analyze the top 10 websites which ranks higher for that keyword
Try different tools for keyword research ?
All of the above

Which of the following is the correct formula of Keyword Density?
(total number of keywords/total number of words in your article) / 100
(total number of keywords/total number of words in your article) * 100
(total number of words in your article/total number of keywords) * 100
(total number of words in your article/total number of keywords) / 100

__________________ identifies how difficult it would be to rank well for a particular keyword.
Keyword Stemming
Keyword Difficulty
Keyword Density
Keyword Proximity

Which of the following is not a White hat SEO technique?
Keyword Analysis
Link Building
Backlinking
Keyword Stuffing

Which of the following is a white hat SEO technique?
Doorway pages
Cloaking
Link farming
Link baiting
All of the above
None of the above

Which of the following is the best SEO method if you want to stop search engine from indexing a web page?
Use robots.txt file(Block all robots for that page)
Use Meta robots tag (rel="noindex,follow") on that page
Use the META robots NOODP tag
Nofollow all links to that page

What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.

If over the time your website URL structure changes, which of the following methods will you use to not lose your website visitors?
Display a custom 404 error page
Use 301 redirection to the newer version of the page
Use meta robots tag noindex,nofollow on old pages
Block old urls using robots.txt file

What is the optimal HTTP status code to permanently remove a URL from Google's index?
301
302
404
410

Having a custom 404 page is useful but which should you avoid?
Allowing your 404 pages to be indexed in search engines
“Not found”
Inconsistent 404 pages with the rest of your site
All of the above
None of the above

What is the difference between 404 not found and soft 404 errors?
In 404 server returns 200 HTTP status code while in soft 404 server returns 404 HTTP status code
In 404 server returns 404 HTTP status code while in soft 404 server returns 200 HTTP status code
In both cases server returns 404 HTTP status code
None of the above

It is better to show a 404 error page over sitemap page every time a user can’t find a page on your site.
True
False
Neither

_____________ refers to the practice of presenting different content or URLs to human users and search engines.
Hiding
Merging
Cloaking
None of the above

What is the best practice to use when you are using images as links?
Filling out the alt text
Writing excessive long alt text
All of the above
None of the above

Which of the following is true for ASO?
ASO stands for App Store Optimization
ASO is the process of improving the visibility of mobile apps on app store like Play Store or iTunes
Both of the above
None of the above

Which of the following is true for Astroturfing?
Participating in forum/thread discussions and use them for your own branding
Targeting many keywords in a web page
Optimizing a web page with spamming technique and then redirect it to another page
Use of FFA websites for building links

Which is the best practice for URL structure?
Lengthy URL with parameters and IDs
Page names like “page1.html”
Keywords stuffing
URL with words that are relevant to the content and structure

Which of the following is the best practice for using a heading tag?
Putting all of the page text into a heading tag
Use heading tags where it makes sense
Using heading tags only for styling text
None of the above

Which of the following is not an example of Engagement Metrics with relation to social media?
Likes
Retweets
Pageviews
Comments

Which of the following are not the best practices when writing a headline tag?
Placing text in heading tags that wouldn't be helpful in defining the structure of the page
Using heading tags where other tags like <em> and <strong> may be more appropriate
Erratically moving from one heading tag size to another
All of the above
None of the above

brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm is better than brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm because?
Better organized
Better crawling by search engines
Easy and friendlier to link content
All of the above
None of the above

Which URL displayed on search result is best?
brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
brandonsbaseballcards.com/articles/102125.htm
brandonsbaseballcards.com/102125/articles.htm
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm

How can Meta Description tags help with the practice of search engine optimization?
Trick question – meta description are NOT important
They help to tell the engines which keywords are most important on your page
They will entice searchers to click on your listing(s) by serving as a copy
They are an important ranking factor in the search algorithms

What will be the effect of the meta tag (rel="index, nofollow") on a webpage?
Search engine spiders will follow only the links on that webpage
Search engine spiders will index the content of the webpage but not links available on that webpage
Search engine spiders wil index all the links and content of that webpage
None of the above

If your site has thousands of pages, it is best to use a single description meta tag across all of your site because it is the most feasible solution.
True
False
Neither

The following are best practices in quality content except one.
Fresh and Unique content
Organized around the topic
Duplicate content
All of the above
None of the above

Which best describe as descriptive anchor text?
“Click here”
“Page”
“Article”
All of the above
None of the above

The term "scrapping" in search engine optimization can be described as
Copying content from another website and publishing it on your website
Webpages containing a high quality content
Extracting content from another website just for getting information
None of the above

Up until October, 2016, which was the latest Google algorithm update?
Penguin 4.0
Panda 4.2
Pigeon 4.5
Hummingbird

Writing long anchor text, such as a sentence or paragraph is the best practice in anchor text.
True
False
Neither

Google analytics is a tool used for
Gathering and analyzing data about website usage
Checking index status and optimize visibility of the website
Analysis of competitor regarding keywords
For identifying html errors in the website

hreflang attribute is used
When you have a single language website
When your website is in Google sandbox and you want Google to reconsider it
When you have created content that is specific to local audience
When a website is targeted for different language keywords

Which of the following factors improves a website authority?
A website with many inbound links
Amount of quality information found on the website
A higher pagerank
All of the above

What is the use of <changefreq> tag in XML sitemap?
How frequently the sitemap is likely to be changed
How frequently the page is likely to be changed
How frequently the sitemap will be submitted
How frequently the new pages are likely to be added in the website

What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords
PPC stands for Per Pay Click. It is a form of advertising methodology in which the advertiser pays for every click on their blocks. Google uses this form of advertising in its channel of advertising called map
PPC stands for Per Payment Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called analytics
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called adsense

Which of the following offers quality content?
Write easy-to-read text
Writing sloppy text with many spelling and grammatical mistakes
Embedding text in images
All of the above
None of the above

The best way for visitors having problems finding pages on your site is to visit your “XML sitemap”.
True
False
Neither

An XML sitemap can have maximum of
1,000 URLs
50,000 URLs
1,00,000 URLs
10,000 URLs

Alt text are best when it is in?
“image1.jpg”
Lengthy
Descriptive
All of the above
None of the above

Which of the following statement is false about X-Robots-Tag?
X-Robots-Tag can be used in site's HTTP response using .htaccess file and httpd.conf files
X-Robots-Tag can be located anywhere inside the <body> element
Use X-Robots-Tag when use of robots meta tags is not possible
You can instruct a crawler not to index a page using X-Robots-Tag

Which of the following is/are not the best practice in putting a HTML sitemap and XML sitemap on your site?
Site helps ensure that search engines discover the pages on your site.
HTML sitemap with outdated links
Creating a HTML sitemap that list pages without organizing
All of the Above
B and C
None of the above

Which image formats are supported by most browsers?
JPEG
GIF
PNG
All of the above
None of the above

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (root page) as the right-most link, and list the more specific in the left most.
True
False
Neither

Writing a description meta tag that has no relation to the content
Using generic descriptions
Filling the description with only keywords
Copying and pasting the entire content of the document
All of the above
None of the above

Best practices on writing better anchor text are?
Descriptive text
Concise Text
All of the above
None of the above

Which type of navigation is best in improving the accessibility of your website?
Images
Text
Animations
All of the above
None of the above

What is disavow tool?
Tool for panda recovery
Tool for Penguin recovery
Tool for recovery from EMD Update
Tool for Link submission

What is the best link building strategy?
1,000 links from different niche websites
100 links from relevant websites
10 links from any high PR website
1,000 social media shares

What is sitemap.xml file?
It depends on the availability of the word.  The higher the word in a page the more prominence/weight it will have.
This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.
This file includes the traffic and the search results that include the body of the search to be search engine friendly.
None

How many disavow files are allowed for a website at one time?
1
2
3
4

What is the use of <changefreq> tag in an XML sitemap?
How frequently the sitemap is likely to be changed
How frequently the content of a particular page is likely to change
How frequently the sitemap will be submitted
How frequently new pages are likely to be added in the website

What do you call the filename that tells search engines whether they can access and therefore crawl parts of your site?
index.txt
home.txt
about.txt
robots.txt
None of the above

Which of the following is the best URL structure?
brandonsbaseballcards.com/folder1/1089257/x1/0000023a.htm
brandonsbaseballcards.com/articles/102125.htm
brandonsbaseballcards.com/102125/articles.htm
brandonsbaseballcards.com/articles/ten-rarest-baseball-cards.htm

Which URL structure is considered to be the best?
www.sitename.com/category/jeans
www.sitename.com/clothes/jeans
www.sitename.com/546?id=234&cat=567
www.sitename.com/category/567/article/234

Which of the following will not prevent content from appearing in search results?
robots.txt
“NOINDEX” tag
.htaccess
setting.py
None of the above

Which tools help webmasters to have better control of how Google interacts with their website and get useful information from Google about their site?
Google’s Web Development Tools
Google’s Web Tools
Google’s Webmaster Tools
None of the above

What file should you create so that you can provide to bots with more information about the images found on your site?
Gallery sitemap
Photo sitemap
Image sitemap
None of the above

What is the difference between exit rate and bounce rate?

BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site. EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.
EXIT Rate is the percentage of people who leave a particular website just after visiting a single page on this and BOUNCE Rate refers to the percentage of people who leave from a particular page
There is no difference as both are same
None of the above

_________________ is the practice to sell a blog when it becomes famous and popular as well as driving a healthy amount of traffic.
Blog Swapping
Blog Publishing
Blog Flipping
Blog Optimizatation

Which of the following is not one of Google’s Webmaster tool services?
Receive notification of quality guideline violations and request a site reconsideration
Understand the top searches used to reach a site
Specify your preferred server
All of the above
None of the above

What bot does Google use for web search?
Googlerobot
Googledroid
Googlebot
None of the above

Which of the following can you do with Google Analytics?
Get insight into how users reach and behave on your site
Discover the most popular content on your site
Measure the impact of optimizations you make to your site
All of the above
None of the above

What are the conditions that the robots.txt must have for it to work properly?
This file must be named robots.txt
This file must be placed in the root directory
All of the above
None of the above

Which HTTP server response code indicates a page that no longer exists? (Page Not Found)
401
301
500
404

What is the best practice to rank high on search results in content creation?
Keyword injection aimed at search engines
Creating compelling and useful content
Copying highly relevant contents
None of the above

Seo Test Upwork 2019