Social Media Marketing Test Fiverr 90%-95%

Which of the following would be leveraging both social network and traditional marketing?
    a   Handing out print advertisements with a coupon for a store
    b   A print advertisement in a magazine which drives people to a website where there is a free trial offer
    c   Posting an advertisement on a message board
    d   Hosting a video ad on YouTube not otherwise seen elsewhere
What style of videos can a company post on YouTube?
    a   Video Blogs
    b   Television Commercials
    c   Product Demonstrations
    d   All of the above
How does creating a social network marketing plan differ from a traditional marketing plan?
    a   The brand image should be completely different for social marketing
    b   The staff requirements and skill sets for social marketing are different
    c   There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
    d   Other than the method of delivery, a marketing plan either way will be similar
How can a company convert posts on Twitter to sales?
    a   Write demeaning points about the competition
    b   Write posts about personal information of the CEO
    c   Creating posts which drive followers to their site
    d   Constantly post updates about how the company needs more sales
What non financial measure of marketing is important to track?
    a   CEO performance
    b   Number of new hires in marketing
    c   Number of impressions
    d   New customer acquisition
Which of the following is an important aspect of creating blogs and posting content?
    a   Using a witty user name
    b   Posting at least once a month to the blog
    c   Social Media Optimization
    d   Using humor
What is a "vlog"?
    a   Video Log
    b   Video Blog
    c   Log of blog activity
    d   New technology to aid in blogging
How do ebooks represent a form of marketing?
    a   They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
    b   They are not a form of marketing
    c   They can be placed on free sites where paid advertisements generate income
    d   They can be used to defame the competition
What are the four P's of marketing?
    a   Product, Price, Place, Promotion
    b   Price, Popularity, People, Placement
    c   Popularity, Product, Promotion, People
    d   People, Price, Promotion, Placement
Why is there no specific definition of what is social media marketing?
    a   There is no governing body over social media marketing
    b   Companies cannot come to one definition
    c   The concept is relatively new compared to traditional marketing and is still being defined
    d   It has not yet been widely accepted
What should a company post on Twitter?
    a   New product launches
    b   Significant company news
    c   Occasional day to day posts of interest
    d   All of the above
How is site traffic useful in evaluating marketing?
    a   Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
    b   There is no correlation between site traffic and marketing
    c   Ads can send receivers to a specific landing page, which can be tracked
    d   Product sales from the company website can be attributed directly to the marketing campaign
What would the marketing budget section of a marketing plan consist of?
    a   The cost to write the plan
    b   The expected costs for each ad campaign based on the delivery method
    c   The overall marketing budget for a year
    d   The marketing personnel job descriptions
How can a company create a forum for dialogue on LinkedIn?
    a   Post updates to the company status
    b   Use of Groups
    c   Change the company profile regularly
    d   Post demeaning comments for the competitors' pages
What is the method for being linked to other users on LinkedIn?
    a   Followers
    b   Connections
    c   Friends
    d   Associates
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
    a   The number of followers
    b   The amount of views of the video
    c   The number of videos the company has up
    d   The sales volume of the company
How often should a marketing plan be revisited?
    a   Never, once written it is complete
    b   As often as needed in order to revisit the plan of action and revise any new actions
    c   At company board meetings
    d   During the financial review of the company each month
What is the overall goal of social media marketing for companies?
    a   Generate sales
    b   Increase company headcount
    c   Increase their web presence
    d   Help accelerate product launches
What place does Pricing have in marketing?
    a   Higher prices guarantee a higher revenue stream
    b   The company should actively market how much their products cost
    c   Different pricing levels can be tested to see what elicits the best consumer response
    d   Marketing based on the pricing level relative to competition is important
What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
    a   Ask the watcher to visit the company site at the end of the video
    b   Make the videos at least 5 minutes long
    c   Make the videos under 10 seconds
    d   Have the CEO featured in the advertisement
Why is it important to post to a blog regularly?
    a   It reduces the cost per blog post
    b   Keep readers engaged and also gives search engines content to index
    c   It gives the social media marketing specialist something to do
    d   It allows more chances for the company to put down the competition
What is a "wiki"?
    a   Form of blogging
    b   A new social networking site
    c   Interconnected and user generated knowledge management systems
    d   A tool for posting to social media networks
What is meant by the concept of "viral" in social media?
    a   Social media which is spread to viewers by the consumer, growing in popularity
    b   It is a method of branding a company
    c   Advertising which can easily be emailed
    d   Marketing advertisements which are not serious
How does YouTube serve a dual purpose in social media marketing?
    a   It can be used as a company blog as well as video advertisements
    b   It can be used for company pictures and videos
    c   It can be used to host the company website as well as videos
    d   It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
How can LinkedIn serve the company aside from social network marketing?
    a   Job openings can easily be dispersed to qualified candidates on LinkedIn
    b   Company pictures can be posted to the profile
    c   Negative press about the competition can be easily spread
    d   Pricing lists can be posted
What is "guerilla marketing"?
    a   Marketing geared towards animal lovers
    b   Marketing which relies on time and energy rather than a large dollar budget
    c   Aggressive sales techniques
    d   Marketing using a large scale national budget
What is a "call to action"?
    a   Giving an advertisement's receiver a specific direction such as 'visit the site'
    b   Using telemarketing to reach out to potential customers
    c   Defaming the competition
    d   Creating a new marketing campaign
What is the ultimate goal of a social network marketing plan?
    a   To satisfy investors in the company
    b   To justify spending in marketing
    c   To find investors for a company
    d   Drive potential customers to the company and give them an action item to perform
How far into the future should a company plan its marketing activities?
    a   Up to 1 year
    b   5 years
    c   1 month
    d   Indefinitely
What is the general purpose of posting a video blog routinely to YouTube?
    a   It allows the company to hard sell its products
    b   It allows the company to drive website traffic to its blog
    c   It can be used to disperse the company contact information
    d   It allows followers to create a personal connection with the employees of the company
What is the main reason traditional marketing will never completely go away?
    a   It is cheaper than social media marketing
    b   All companies are required by law to use traditional marketing techniques
    c   There are better tax write offs for traditional marketing
    d   It's proven to work time and again
Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
    a   Required by law
    b   Search engine rankings will include hits on the blog as part of the overall website hits
    c   Requires less effort to maintain
    d   Cannot be hacked easily
What style of blogging would be most effective for building relationships with customers?
    a   Using the blog only for press releases
    b   Posting resumes of the company officers
    c   Posting articles about how terrific the company is, and putting down the competition
    d   Writing posts about the company and its ups and downs from inside, personalized approach
What traditional marketing technique is YouTube closest to?
    a   Print advertising
    b   Television advertising
    c   Radio advertising
    d   Mail advertising
What can a company do to offset the cost of running a blog?
    a   Place ads on the blog which generate pay per click income
    b   Charge users a fee to read the blog
    c   Only allow past customers to read the blog
    d   Require a monthly membership to the entire company website
What is meant by Brand Management?
    a   Managing the marketing staff
    b   Management of the marketing budget
    c   The company executive management team
    d   Creating a consistent image for the company
What methods of social network marketing should a company always use?
    a   Blogging only
    b   Twitter, Blogs, Facebook
    c   YouTube
    d   Depends on the company, their product, their audience
What feature does LinkedIn offer for pay accounts?
    a   Ability to post pictures
    b   Increased abilities to connect directly and send messages to people
    c   Ability to post in Groups and create a Group
    d   Ability to block users
What is a contingency plan?
    a   A second written plan in case management doesn't like the original plan
    b   A detailed marketing plan
    c   A set of actions to be taken if the original plan does not perform as anticipated
    d   A marketing plan written just for social networking
Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
    a   Hire a web specialty firm
    b   Implement special software
    c   Creating landing pages specific for each campaign
    d   There is no way to know where traffic comes from
How can a company use the same material for both traditional and social network marketing?
    a   Posting a luring comment on Twitter to the company site
    b   Selling ad space on the company website
    c   Utilizing a television ad campaign online as well on their site and sites such as YouTube
    d   Creating a magazine print ad with the company website
What is the term adopted for updates posted by Twitter users?
    a   Tweets
    b   Twoots
    c   Twinks
    d   Posts
What is "social media optimization"?
    a   Creating content which easily creates publicity via social networks
    b   Writing clear content
    c   Creating short content which is easily indexed
    d   Hiring people to create content for social networks
What do Connections on LinkedIn effectively represent?
    a   Random strangers who found the company
    b   People the company has sold product or services to
    c   An avenue to disperse coupons
    d   People and other companies the user is connected to directly
What is meant by the "blogosphere"?
    a   The act of writing a blog
    b   Specific niche blog community
    c   The interconnected community of blogs via linking to each other
    d   Advertising done via blogging
What is meant by "micro-blogging"?
    a   Blogging daily
    b   Blogs which are posted by companies, not individuals
    c   Blogs with limited individual posts, limited by character count typically
    d   Blogging from mobile devices
Which type of marketing would a company blog be considered?
    a   Social Network Marketing
    b   Traditional Marketing
    c   Both
    d   Neither
How does a blog directly impact sales of a company?
    a   It tells customers what products to buy
    b   It can be used to talk negatively about the competition
    c   It is typically used as the way to disperse company coupons
    d   Typically a blog does not directly create sales
What is a method of marketing on Facebook which can reach several users by spending money?
    a   Pay money for a better quality Facebook account
    b   Pay a third party to make posts to your account
    c   Charge a fee for users to be your friends
    d   Facebook Pay Per Click placed advertisements
Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
    a   Post links on the company blog to the YouTube videos
    b   There is no method to effectively direct people to the company videos
    c   Use of keywords
    d   Sending out mail advertisements
What can a company do on Facebook apart from their page to create a following?
    a   Post more updates than usual
    b   Post controversial posts
    c   Use several pictures
    d   Use Groups, both company originated and posting to other groups
What is meant by A/B testing in marketing?
    a   Testing of 2 different products
    b   Testing 2 versions of an advertisement to see which elicits the best response
    c   Clinical testing of medical products before legally allowing them for sale
    d   Testing via 2 mediums, such as radio and television
What do updates to Facebook status resemble most closely?
    a   Video blogs
    b   Posts on Twitter
    c   A company white paper
    d   Articles on LinkedIn
What is another term for "social media"?
    a   Media Optimization
    b   Consumer Generated Media
    c   Advertising Socialization
    d   Consumer Media Advertising
What type of status updates would drive visitors to the company site?
    a   An update telling friends they hope to see them all soon
    b   A link to a new press release hosted on the company site
    c   A link to a third party hosting a company press release
    d   A picture of the CEO
What should be the length of an effective blog post?
    a   Several pages in length
    b   No more than a few sentences
    c   A few sentences mixed with several links to other sites and references
    d   A few paragraphs
What is meant by "Marketing Creative"?
    a   The employees in the marketing department
    b   The content for marketing and its creative aspect
    c   The methods used to distribute marketing material
    d   The branding image of the company
How can a company place itself as an expert in a certain area of expertise?
    a   Post updates which brag about the company
    b   Actively answer questions in the Q&A section of the site
    c   Post comments on competitors pages stating how they are inferior
    d   Answer the questions in all the categories, even the ones in which the company is not engaged.
What is the term used for a person who is receiving updates of another Twitter user's updates?
    a   User
    b   Follower
    c   Connection
    d   Friend
What does the product portion of the 4 P's of marketing focus on?
    a   The product or service being marketed to consumers
    b   The manufacturing process
    c   How the price will be set for the product
    d   How the new product will be promoted
What is the character limit for posts on Twitter?
    a   No limit
    b   100 characters
    c   140 characters
    d   200 characters

Social Media Marketing Fiverr Test 2020